Build a page for each feature of the product, talk to the problem that feature solves with simple concise SEO friendly language
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Create comparative pages, comparing directly to the competition, great for driving SEO and attaining driven users. Be honest.
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Create a blog that talks to problems your users face. Identify topics through keyword research, be regular. Occasionally post about new features and how your product solves user problems
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Create free tools that don't require a login but that are heavily branded for your site and help improve SEO
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Build an email list allowing users to follow along with developments or blog posts, consider them "pre-customers"
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Build a personal brand, be 90% helpful and 10% personal marketing
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Get into a daily content sharing routing, build the habit of maintaining your posting streak. Focus on improving the quality of your posts and not engagement goals.
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Create a discord community once you have a key set of die hard users. Interact with them regularly, keep them updated on progress. Listen intently to their gripes and feature requests.
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Create a YouTube channel and value add videos demonstrating how your product solves X keyword friendly problem
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Share your product in indie hacker / startup directories. Unlikely to drive much traffic, but the backlinks help
